Mid-Course Correction Revisited by Ray Anderson

Author:Ray Anderson
Language: eng
Format: epub
Publisher: Chelsea Green Publishing

It is even harder to compare the progress of any two companies. How can we be sure that they are even using the same math? So long as pursuing sustainability is voluntary, we are unlikely to have a standard system of measurement. Greenwashing will remain a seductive trap for any company that does not “get it” the way that Ray and the people of Interface did. Beware the company that wants to look good, rather than be good. Ray’s hopeful vision, the creation of the prototypical company of the twenty-first century, is completely dependent upon authenticity.

Fortunately for Interface, Ray was as authentic as it gets. “Ray was so charismatic with people and so authentic and believable that people wanted to follow him,” said Hendrix. “He got it all right. He even got the restorative goal right, and he saw the emergence of the whole circular economy movement that is coming up. He nailed those back in 1995. Who would think in 1995 that society would be where it is today on these issues?”

That authenticity, that willingness to set the bar high and only move it up, now permeates the culture of the company. If you want a reason to trust the veracity of the metrics that Interface reports, I would point you there. What are those metrics, you ask?

Here you go:2

88 percent of energy used at manufacturing sites is from renewable sources.

100 percent of electricity used at manufacturing sites is from renewable sources.

Energy efficiency at manufacturing sites has improved 43 percent since 1996.

The average carbon footprint of Interface’s carpet is down 66 percent since 1996.

Greenhouse gas emissions’ intensity at manufacturing sites is down 96 percent since 1996.

Total waste to landfills from manufacturing sites is down 91 percent since 1996.

58 percent of raw materials used to make carpet are either recycled or bio-based.

Total water intake intensity at manufacturing sites is down 88 percent since 1996.

Thirteen million pounds of post-consumer carpet has been diverted from landfills through Interface’s ReEntry program.

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